Gone are the days when people used to write their innermost feelings to a diary and keep it to themselves.
In today’s time, Internet marketing is a very important tool for the success of your online business.
While social media has taken the user’s interaction to a whole new world, blogging or creating an informational website has given the concept of pen/paper/diary a look that is obsolete.
What is this fuss about blogging? Are there any real benefits to it? Is it yet another marketing gimmick?
To define blogging, we could say blogging is a contraction of words, it could be discussion or it could be an information, that is published on world wide web and shared and read by other users.
What you want to blog about is entirely up to you. You could make a personal blog or a commercial one, which can help you earn a few bucks too.
Some of the very popular websites that allow you to create your own free blog are BlogSpot.com, WordPress.com, Weebly.com etc.
These all are free sites and do not charge you for a personal blog. However, there are some restrictions on these free blogs.
How to Create a Blog?
If you want to create a free blog, you can log on to any of the websites that provide free blogs. For example WordPress.com is a free blogging platform.
Click on “Getting Started”, to make new blog. It would take you to a new page, where you would need to type in information like your email address, name, and most importantly name of your blog.
However, if you want to create a self hosted blog, then you need a domain name and a web host to start with.
Make sure you choose a very appropriate name. It should be short and easy to remember.
You are free to use various themes, and plugins on your blog. You could also add videos and images in your articles.
If you are a new blogger, you should make yourself familiar with common terminologies so that you can use them to your benefit. For e.g. “Blogger” is a term used to call a person who writes blogs. Permalink is the unique URL or address of your articles. You could copy & paste this link if you want someone to have a look at your blog articles.
You could find an entire lists of words, slangs and terminology used by bloggers on the internet.
What are Benefits of Blogging?
Blogging is very common these days. However, only few people really know that their passion for writing can earn them some serious good money. A few benefits of blogging are listed below:
Blog as a Personal Diary
People use a blog as a personal diary, religiously noting each and every thought/emotion. It is beneficial for many and a habit for others. They have the option of making this personal diary public or keep it for private view. Online diaries are a lot safer than physical ones. They are password protected and can be destroyed in a matter of seconds.
Blog to Promote/Review a Product
You could use your blog to market a product or review about it. For example, you recently visited a restaurant and you are not particularly happy about its services. You could blog about it and let others know. Similarly, if you want to market a product you could recommend it to your followers and give that product a free publicity.
Blog to Connect
You could also blog to connect to people sharing same interests. If you are a photographer and want to enhance your skills you could connect to people who are interested in same area and share a tip or two.
Blog to Promote Yourself
Blogging is an excellent tool to establish yourself as an expert. If you are good at baking and look forward to turn your hobby into a full blown profession, blogging about your cakes, adding their pictures would help you being noticed in the crowd of millions.
Blog to Help Others
You can use your knowledge on particular topic to help others. If you have had some kind of situation and you want to help people trapped into something similar, your insights could help them. Such blogs can be categorized as tutorials or ‘how-to’ kind of blogs.
If you are serious about blogging, don’t go for a free blog. They don’t look professional and impose a lot of restrictions. Some websites don’t even allow you to put your own advertisements.
It is recommended to get a self hosted blog. A self hosted blog gives you complete freedom and ownership to your blogging space. You can install any theme and plugin that you want. You can also put advertisements on your blog. Moreover, a self hosted blog looks professional and your reader will understand that you are serious about your blog.